TRUST YOUR GUT

Your heart is calling for adventure, but the lack of faith in your stomach due to IBS always puts those plans on hold. Not anymore—because when you take Duspatal, you can trust that your stomach won’t hold you back, it will hold up. You can trust your gut.

Trust Your Gut is a gamified educational awareness campaign designed to build consumer engagement and interest, and most of all, the confidence in consumers to leave IBS behind. Based on the cultural behavior of young Europeans seeking to travel and intel that it’s a huge stressor, the idea is centered around a partnership with the biggest player in the space.